Kristina McCoobery is a visionary leader in innovation-led brand experience, co-founding INVNT in 2008 at the height of the Great Recession and redefining live brand storytelling with a ‘Challenge Everything’ agency model. As CEO of INVNT, she leads a global powerhouse spanning 11 offices and over 200 employees, crafting history-making campaigns for brands like Samsung, General Motors, Pfizer, Amazon, PepsiCo, McDonald’s, SHRM, Smartsheet, Oracle, and Netflix.

A fierce advocate for women and underrepresented groups, she mentors emerging leaders and supports nonprofits such as The New York Women’s Foundation, Kayla’s Hope for Kids, and Blue Check Ukraine. Her trailblazing leadership has earned her ‘Agency Leader of the Year’ from The Drum, STEVIE Awards for innovation, a Brava! Award from New York SmartCEO, recognition as one of the top women in marketing by Chief/Marketer, and inclusion in the prestigious Inc Female Founder Awards. A member of Chief and founder of The Drum’s first New York CEO Club, she continues to shape the industry as a sought-after thought leader, with insights featured in Forbes, Entrepreneur, Inc., and The Drum.