Kristina McCoobery continues to be a dynamic force in the brand experience industry, building on a career that spans several decades. She entered the events and experiential industries after college, rapidly ascended to the role of Executive Producer. Kristina co-founded INVNT in 2008 with President & CEO of INVNT GROUP, and CEO of INVNT.ATOM, Scott Cullather during the height of the Great Recession, with the vision of transforming the live event industry through a new agency model focused on attitude, culture, and a results-driven approach to live brand storytelling™.

Kristina graduated with a Bachelor of Fine Arts in Theater from Rutgers University and had a successful career in theater, performing and directing on and off Broadway. With over 20 years of event industry experience, she currently oversees operations at INVNT Group and manages some of the agency’s largest and longest-standing accounts, including SHRM, Merck, SC Johnson, Facebook, and Subway.

A proactive mentor, Kristina dedicates much of her time to nurturing the next generation of talent within the group. She leads INVNT’s LEAN IN CIRCLE, an initiative designed to support and advance the careers of the agency’s female employees. Kristina also serves on the Benefit Committee for New York Women’s Foundation, a cross-cultural alliance of women working to achieve sustained economic security and justice for women and girls.

Kristina’s achievements have been widely recognized amongst the industry. She has received the Gold STEVIE Award for Female Entrepreneur of the Year and Silver STEVIE for the most Innovative Woman of the Year, was honored by New York SmartCEO as Brava! Award winner for her leadership in business and philanthropy, and last year, received Agency Leader of the Year for the Drum Americas Marketing Awards. Kristina’s commitment to mentoring, her industry expertise, and her dedication to philanthropic efforts continue to make her a significant impact in the field of live brand storytelling.





Founded in 2008 by Scott Cullather and Kristina McCoobery, INVNT uses the craft of live brand storytelling to create and produce live experiences that excite and unite physical and virtual audiences, globally. The company’s ‘challenge everything’ positioning statement helps world class brands share their stories with audiences that matter. Part of [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT™, INVNT’s offices are strategically located in New York, Sydney, London, Mumbai, Singapore, San Francisco, Dubai, Stockholm, Detroit, and Washington D.C.



Bringing brands to life at the intersection of live, digital and content

Breathing new life into your brand story with world-class creativity & production

Contact Kristina McCoobery

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